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10 Best and Most Popular multipurpose WordPress themes 2023

Are you looking for the best and most popular multipurpose WordPress themes for your website?

There are over hundreds of popular wordpress theme developing companies available. For WordPress you can find over 50k+ themes. Which is a massive number to choose the perfect and best theme for your website.

Best and Most Popular multipurpose WordPress theme

Over 75 million websites use WordPress as their content management software. It powers over 35% of websites on the internet and thanks to its largest community of users and developers.

These stats are looking interesting right? But how have you been going to choose the best WordPress theme for your website among those 50k+ themes?

So, I’m making this blog post to make it more simple.

Not every theme in the WordPress industry is good. Only very limited WordPress themes are more popular among the users.

So I have gathered those best and most popular WordPress themes that are trusted by millions of WordPress users. These popular themes are multipurpose and you can mostly use them to create any type of website and are also highly customizable.

Choosing multipurpose themes gives more flexibility to your wordPress site.

If you are new to WordPress, then getting a perfect domain and Webhosting is important. Once you bought the web hosting and installed WordPress, then the website setup starts.

(Note – Get Bluehost hosting with 65% Off, which is recommended by WordPress. You will get free domain and SSL from Bluehost and a 65% discount on hosting)

Here is how to install themes on WordPress.

Let’s look at the best and most popular multipurpose WordPress themes to choose from for your websites.

1. Astra – Best WordPress Theme

Astra Theme - Best free WordPress theme

Astra is one of the best WordPress themes that exist in the WordPress industry. Wherever I’m talking about the best themes in any category, Astra is one of the must-have themes for WordPress.

Astra theme is more popular because of its features, customization, and freemium. Its free plan is also loaded with many great features, that are more than enough for every beginner to get started.

It is the top WordPress theme with over 1 million downloads. With its limited time of launch, it becomes more popular. It is the best multipurpose WordPress theme that is suitable to make any kind of website.

Whether you need a blog site or business or eCommerce site, it suits you better. This powerful theme is also optimized for speeds and it is an SEO-friendly WordPress theme.

With an Astra theme, you can design many beautiful websites without knowing a single line of coding.

It comes with a set of pre-made website templates, so you can easily import and use them on your websites. This best free WordPress theme is highly compatible with all the popular page builders like Elementor and Beaver builder.

Astra premium WordPress theme also comes with extra addons for Elementor and Beaver Builder. It gives more flexibility to page builders to design amazing websites.

It also provides extra blocks for Gutenberg editors and starter templates for free. With these starter templates, you can import the templates that are suitable for different kinds of page editors.

It is one of the fastest free WordPress themes in the industry and comes with clean code and minimal theme size.

Astra user’s community is very large and you will have documentation for your every doubt on using this popular theme. This WP theme regularly gets updated with new features.

It is the best free theme for beginners and easy to get started.

2. Divi theme

Divi - Best multipurpose WordPress theme

Divi is a popular premium WordPress theme developed by Elegant themes. This Divi theme gives you a different visual editing experience that comes with their own Divi builder.

If you want to experience the true visual editing experience on the live front end, then this WordPress theme gets you better. With this popular multipurpose theme, you can design any kind of website with more attractive features. With their inbuilt drag and drop page builder, you can design every individual page beautifully.

This theme has one of the largest layout libraries with more pre-made templates and layout packs. It also lets you design a website from scratch.

Divi also comes with two other sets of plugins for lead generation and social shares. So with this single subscription, you will get access to all of these. 

Read – Exclusive comparison between Elementor and Divi builder

So this makes it to be the most value-for-money wordpress theme and also allows you to use it on unlimited websites with their basic subscription.

Divi is also regularly updating its theme and releasing new templates frequently. Design a more responsive website with more efficiency. This theme is also suitable for creating eCommerce-type websites. It has modules and integration with Woocommerce.

3. GeneratePress

GeneratePress - Fastest WordPress theme

GeneratePress is one of the most trusted and popular WordPress themes among bloggers and affiliate marketers. With its smaller file size, this WordPress theme loads superfast. So it is an SEO-friendly WordPress theme.

This lightweight WordPress theme is more secure and stable. With its fast-loading web pages, it improves conversion and reduces bounce rates for marketers. Choosing better web hosting is also important for website loading speed.

This GeneratePress WP theme also supports all the page builders and more responsive. It also comes with a separate site library for Elementor and Beaver builder.

This is also a popular freemium WordPress theme that is highly focused on conversion. When compared to Astra it provides very few features on the free version but is fully loaded on the premium version.

This theme is highly suitable for people who need a simple and clean theme with fast loading.

4. Ultra Theme

Ultra theme

Ultra Theme is a flexible WordPress theme developed by Themify. You can beautifully design websites fast and more responsive with Ultra themes.

This Popular WordPress theme comes with pre-made demo sites and design skins that help you to create websites faster. With simple clicks, you can import demo sites and customize them quickly.

It comes with 12-page builder addons, which makes your website much more premium.

Ultra WP theme addons and elements

This theme also comes with drag and drop builder to create more customized pages and it has over 60+ pre-designed layouts. It has multiple header styles, pages, post layouts, and archive layouts to choose from.

So this Ultra can be one of the best WordPress themes for beginners.

5. OceanWP

OceanWP - Popular free theme for WordPress

OceanWP is one of the popular free WordPress themes. It is one of the power-packed themes that is loaded with many features. 

This WordPress theme is much beginner-friendly and easy to get started. With this popular multipurpose theme, making any kind of website is simple. It comes with over 130+ demo templates to import and use on your site.

It allows you to do quick customization and fully responsive. This is also the best theme for eCommerce, that comes with Woocommerce ready. You can easily build your online store with this best theme. You can highly customize your product and checkout pages.

This top theme is also compatible with all popular page builders like Thrive Architect, Elementor, Brizy, and many others.

You have multiple header options and high customization of your website.

Their free version comes with 7 modules. Their premium bundles come up with 12 elements to boost up your website functionality. If you are creating your website for blogging, then this theme comes with multiple blog posts and page layouts.

Other key features include a social sharing button, relevant posts, 404-page setting, custom sidebar, WOO Popup, and WOO Elementor widgets. These features reduce the use of many other extra plugins, which is good for websites.

It also has a 100% money-back guarantee. So try it now.

6. Sydney Pro Theme

Sydney - Good WordPress theme

Sydney is one of the must-have WordPress themes on this list. This top theme gives you more customization options to make your website.

It allows every blogger or business owner to create a website fast. This theme is recommended by Elementor. This good theme is more responsive and has custom elementor blocks.

Customize your home pages, blog layouts, and backgrounds. It also gives you Woocommerce compatibility, video header, and page templates. 

7. Spencer Theme

Spencer - Premium WordPress theme

Spencer is a beautiful WordPress theme for bloggers and business websites. This theme provides a lot of customization options and also Woocommerce compatibility.

This theme comes with a strong framework that also allows you to build your site through page builders. This WordPress theme is both SEO and mobile optimized.

It also comes with many page templates, regular updates, and better support. 

8. Felt

Felt - Flexible WordPress theme

Felt is a flexible magazine WordPress theme to create powerful websites on WordPress. You can quickly customize your homepages easily.

This Felt theme comes with a pack of widgets and responsive layouts and offers you better customization. It comes with an eCommerce ready and this WP theme is easily integrated with the Woocommerce plugin.

As being a magazine theme, it has a separate widget to display ads. The other features include fast loading pages, easy translation, slideshow, and carousel widgets.

9. Hestia Theme

Hestia - Stylish WordPress theme

Hestia is a more modern and stylish WordPress theme. If you need a more beautiful theme straight out of the box, then Hestia is the best WordPress theme to go with.

It is a perfect one-page theme that gives better performance and improved user experience. This popular theme is very easy to set up and easily edited with the customizer.

This is also compatible with all the major page builders and starter sites are included. This also the best WordPress theme for eCommerce websites. So it gives easy integration with Hestia and allows you to build a user-friendly online store.

This theme regularly gets updated and has a wide range of tutorials and product docs to help you.

10. Indigo Theme

Indigo theme - Multipurpose WordPress theme

Indigo is a product of Artisan themes that is modern and multipurpose. It comes with a bunch of pre-made sites. Just with a simple click install it and use it on your website.

You can create different custom sidebar layouts and also comes with multiple header layouts. With their plenty of module collections, it provides high-end functionalities to your sites.

This top wordpress theme is included with Woocommerce ready, WP forms ready and Google fonts enabled.

11. Presence Theme

Presence - easy customizable WordPress theme

Presence is one of the more powerful and flexible WordPress themes to create websites. It is highly suitable for creating business sites, blogs, and online stores. This theme provides you both boxed and full-width layouts.

It is one of the top multipurpose themes that gives many unique features for creating websites for different business sites. This theme is highly customizable and also works fine with Beaver builder and Visual composer plugins.

This beautiful theme is SEO-friendly and has multiple header layouts. It has 10+ demo templates that include hotels, real estate, music, magazines, and Woocommerce shops.

12. Hellomouse

Hellomouse - Simple and elegant theme

Hellomouse is a simple WordPress multipurpose theme. It is a highly responsive and SEO-optimized theme. It gives you great impressions and looks clean. 

You will get more functionalities with custom widgets and layout options. This WP theme is compatible with all the major wordpress page builders like Elementor and Divi. 

If you need a clean and elegant theme, then you can try this.

The above-mentioned themes are trusted and used by many marketers around the World. But when it comes to WordPress themes, the list still goes on very long. 

In our pick, Astra and Divi are the most popular multipurpose WordPress themes for every business. These themes give you a high amount of flexibility to your designs without coding knowledge.

If you are creating any specific type of website like magazines or music, then choosing it based on your needs is important. These top themes give you better support and more trust. You will also get enough tutorials and documentation to design your websites.

Read – Comparison between Elementor Vs Thrive Architect

Astra, GeneratePress, OceanWP, Sydney are the more popular free WordPress themes. There are thousands of free themes available in the WordPress directory. But only a few free WordPress themes will give you a high amount of flexibility on your free versions.

So these themes will give far better options for free and it is the reason for their popularity.

Best multipurpose themes for beginners?

Divi, OceanWP, and Astra are the best multipurpose themes for beginners. With its high amount of inbuilt features and flexibility, it allows you to create any type of website.

Divi theme comes with an inbuilt page builder. So you can easily edit your pages on the live visual front end. It gives you a better experience of designing your pages.

Which are the best page builders for themes?

Elementor, Beaver Builder, Thrive Architect, and Divi is the most famous page builders for WordPress. These WordPress builders are compatible with all the themes and highly responsive.

Which is the easiest theme to customize?

Divi theme gives you maximum customization. It comes with a lot of pre-made templates and layout packs. Its inbuilt visual page builder allows you to customize easily.

So every beginner can easily design and customize their websites.


If you are a beginner at WordPress, then choosing the perfect theme and a time taking process. But if you try these above multipurpose themes, definitely you will find a better theme for you.

I hope this helps to pick the best popular themes. If you find it useful, then kindly share it with others. 

What is type of WordPress theme are you looking for? Comment below.

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