Landing page builders are important for any marketer who wants to acquire leads on the internet. Quickly creating custom landing pages with images, forms, and funnels is fascinating. The best landing page builders come up with various templates you can choose from, so you don’t need to build landing pages from scratch.
On this list, you can find a list of premium and best free landing page builders and software used by millions of marketers for boosting their sales conversions.
Landing page software helps to create pages easily with drag-and-drop builder, meaning elements can be moved around at your will. It helps marketers create experiences that get the visitors’ attention and convert them into leads.
Table of Contents
Basic tips for creating a great landing page
- Catchy headlines
- Image Optimization
- Accepting Payments
- Trust signal
- Mobile Responsiveness
- A/B testing
- Performance
- Cost
- Design
However, landing pages have zero impact on your SEO, but it is important to note that most landing pages are structured inappropriately for SEO. The type of landing page builder you choose depends on your need at a particular time.
In this article, I am giving 11 best landing page builders 2021, and they are ranked in terms of:
- Easy to use
- Key Features
- Cost
List of Best Landing Page Builder For High Conversion Pages
1. Unbounce – Powerful Landing page Builder
Unbounce is the first and easiest builder for a landing page. It can be used to build and test custom landing pages, website popups, and sticky bars. It also helps to improve post-click conversion rates and quickly launch more campaigns.
This landing page builder is perfect for optimizing performance marketing campaigns, describing complex elements of your product offering, creating “coming soon” pages, and capturing emails on site. People with no design experience can also use it.
Easy to Use
- Easy user interface
- Friendly plugins, page design, and form creation
- Easy drag and drop editor
- Easy to read “stats engine” to quickly read analytics
- Makes pages mobile responsive
Key Features
- 100+ out of the box templates
- Integration with the most popular email, analytical tools, and CRM such as WordPress, AWeber, MailChimp, etc.
- Utilizes A/B testing
- Insertion of dynamic keywords for SEM campaigns
- Can add sticky popups and headers to pages
- Can add maps
- Clone and edit entire pages
- Use to add custom scripts and pixels
- Uses AMP mobile pages
Unbounce Pricing
This tool uses four premium plans:
>>Click here to get a 20% discount + free trial on Unbounce
- Essential plan which costs $80 per month
- The Optimize plan costs $120 per month
- Accelerate plans which cost $200
- Scale plans which cost $300
An essential plan is helpful for entrepreneurs that spend under $100,000 in marketing.
2. Leadpages
Leadpages is a landing page builder which allows you to quickly build beautiful opt-in campaigns that capture leads across all your digital marketing tools and convert customers from Facebook Ads to e-commerce. You can easily organize your Ad campaigns for maximum results by testing multiple versions.
The major problem with Leadpages is the designing and editing process. Pages do not look exactly how you want because the editor is a little heavy, and the templates aren’t perfect, like Unbounce and Instapage. The result of your work becomes like a “Leadpage” and not an excellent, professional landing page.
Easy to use
- Easy to drag-and-drop
- Has plugins, form creation, and page design
- Edit pages to make them mobile responsive
Key Features
- 160+ out of the box templates
- Unlimited Mobile Responsive Pages
- 40+ tools
- Leads with forms are captured in an easy format
- Allows A/B testing
- Easy integration with WordPress
- Publish pages to your URL cannot be done easily
- Customer support is available at the lowest pricing plan
Cost
This tool uses three premium plans
- Standard plan costs $27 per month
- Professional plan costs $59 per month
- The advanced plan costs $239 per month
3. Instapage – Advanced Landing page Builder
Instapage is a perfect drag-and-drop editor which allows you to create stunning, on-brand, mobile-responsive landing pages from 200 templates. This Instapage is the most functional, easiest, most powerful, user-friendly, and high-performing landing page software. It requires zero coding, so you do not need a developer. It is a very simple landing page drag-and-drop” builder used for creating pixel-perfect pages. Unfortunately, it’s pretty expensive, and as such, it is used by a large company and agency tool. This type of landing page builder is perfect for Google Ads and Facebook Ads specialists.
Instapage takes just approximately two minutes to set up, and it has a highly user-friendly, customizable editor, which will ideally earn you more leads at a cheaper rate.
Easy to use
- Perfect user interface and the easiest to use
- Direct integration with WordPress
- Easy drag-and-drop
- Most friendly plugins, page design, and form creation
- Quickly edit pages and make them mobile responsive
- Reading analytics and exporting lead lists are done easily
Key Features
- Over 200+ professional templates
- Codeless and easy integration with Google Analytics, Facebook Ads and much more
- Use forms to capture leads and send them to Mailchimp, Autopilot, AWeber, Salesforce, Zapier, Marketo, Hubspot, GetResponse, and much more
- Only team and agency plan offers A/B testing
- Only team and agency plan offers Built-in Heatmaps
- You can add custom code to pages
- Uses real-Time Visual On-Page Collaboration
- Uses AMP & Thor Render Engine®
- Provides global Blocks for changing universal content
Cost
This landing page builder uses only two premium plans:
- The core plan costs $399 per month and gives you almost everything you need to set up and capture leads within 15 minutes
- The Agency and Team plan cost $999 per month – although very expensive, it is among the most potent plan.
4. Landingi – Easily Build Landing Pages
Landingi is an end-to-end platform for building landing pages that do not require any coding skills. It is easier to run an a/b test, create, publish, and optimize landing pages yourself with this platform.
Landingi provides you with over 100 high converting templates to automate a pile of marketing using the build-in integrations and take your marketing to the next level. It also personalizes your landing page by supporting your campaign for your PPC ads and targeted audience.
Easy to Use
- Easy to use drag and drop editor
- Start and finish within a few minutes
- Has plugins, page design, and form creation
- Simple templates
Key Features
- Shares same feature as Instapage
- Provides 100+ professional templates
- Difficult to use editor, notably the mobile editor
- Supports integrations with Salesforce, Hubspot, Mailchimp, and much more
- A most awesome feature is the “landing page import,” which Instapage and the others copyright claim. Landingi allows the import and other pages from the internet to clone.
- Helps to capture leads and perform using those leads
Also Read: Best Lead Generation WordPress Plugins (Free And Paid)
Cost
- The starter plan costs $29 per month+
- The Automate plan costs $49 per month
- The Agency plan costs $109 monthly.
5. GetResponse – Powerful Marketing Platform
GetResponse is a landing page builder which allows you to create high-converting, mobile responsive landing pages. It is a diversified software that offers email marketing and webinar capabilities. GetResponse features integrations with tons of the top tools like Salesforce, Shopify, and WordPress.
It is a more decent option for business owners and marketers that are starting from scratch and need more functionality than landing page software. You can try this landing page builder for free to get most out of it.
Easy to use
- Works like Leadpage and Hubspot
- Easy drag-and-drop landing page editor
Key Features
- Uses built-in analytics
- Easily Integrates with many platforms, including Adwords, Facebook, Bing, and KissMetrics
- Use forms to capture leads and integrate them into the GetResponse email platform
- Over 1,000’s stock photos and templates are available
- Uses A/B testing
- Uses PayPal for payment options
- It allows the creation of landing pages, webinars, and email marketing
Cost
GetResponse uses four premium plans
- Email plan which costs $15 per month
- The Pro plan costs $49 per month
- Max plan costs $165 per month
- Enterprise plan cost $1,199 per month.
6. Wishpond – Landing Page Builder
Wishpond is a perfect landing page builder for marketing that allows you the easily maintain a simple but powerful landing page and takes away worries in website management.
It comes with pre-designed templates with buttons and text placed in the right positions and the right colors to click. You need to change the assets and re-brand to your choice. It is also helpful for more advanced users, as the customization tools you dig into its bones and meddle with the design to suit your needs.
Easy to use
- Has an easy drag-and-drop builder
- Uses user-friendly, intuitive components
- Mobile responsive pages by default
- Reading analytics and exporting lead lists are done easily
Key Features
- Landing page templates are pre-designed and filtered by industry
- Uses A/B testing.
- Ease integrations with other major marketing platforms and updates continuously.
- Unlimited campaigns and visitors on any plan
- Perfect for non-developers.
- Wishpond team continuously publishes ebooks & articles and holds webinars on the latest marketing practices.
- Live chat support.
Cost
Wishpond has a range of price plans.
- The ‘Starting’ plan costs $49 per month and has a maximum of 1500 leads.
- The next is the ‘Everything You Need Plan,’ which costs $99 per month and has about 2500 leads.
- The rapid Growth Tier-1 Plan costs $199 per month and has 10,000 leads.
You can choose to subscribe monthly or annually, but there is no commitment 14 days free trial.
7. Ucraft – Free website Builder
Ucraft is a free website builder that provides a “drag-and-drop” feature that makes creating online pages fun and makes it easy to turn ideas into online realities. This Ucraft is suitable for creating a beautiful website for everyone and showcasing their projects, events, or businesses.
Easy to Use
- Does not require any coding
- Has page design and form creation
- Has lots of simple templates
- Easy drag and drop landing page editor
Key Features
- The landing page tool is limited and has no integrations
- No A/B testing
- Requires you to host your page on a new website URL
Cost
It cost only $8 per month.
8. Hubspot – Free Landing Page Builder
HubSpot makes various tools for digital marketers and salespeople, but we are big fans of their landing page tool. They describe their marketing service as everything you need to launch an effective marketing campaign that interests customers. It is a marketing solution enterprise with an excellent solution for creating landing pages.
HubSpot is an awesome platform for managing SaaS companies or marketing agencies to manage your landing pages, CRM, email marketing, and a whole lot more. So it is one of the best free landing page software to get started.
Also Read: Best Email Marketing Services For Bloggers And Small Business
Easy to use
- Works like lead page
- Start and finish in a few minutes watching onboarding videos and written content
- Great customer support
- Easy drag and drop
- Has plugins, form creation, and page design
- Simple Templates
- Can easily add videos, tracking code, etc.
Key Features
- Use an easy format in capturing leads
- Allows A/B testing
- Uses blog & content creation tools
- Perfect for SEO & content strategy
- Used for creating Facebook lead ads
- Perfect for email marketing and CRM
Cost
It has just one premium plan, which costs $50 per month, and it is the cheapest builder for a landing page.
9. ClickFunnels
ClickFunnels is not landing page software; it allows you to select sales funnel specifically designed to sell your type of product, enabling you to send traffic to the offer. Clickfunnels is a platform that allows you to sell your product online. You simply pick your design sales funnel and upload custom elements like a logo.
ClickFunnels is a perfect solution for entrepreneurs selling a course or consulting service online who want landing pages, payment solutions, email nurtures, and all.
Easy to Use
- It is very easy to use
- With onboarding videos, you start and finish within a few minutes
- Easy to use drag and drop
- Has plugins, page design, and form creation
- Simple Templates
- Easily add tracking code, videos, and much more.
Key Features
- Stylish and professional templates
- Easy formats in capturing leads with forms
Cost
ClickFunnel costs only $97 per month.
10. Systeme.io – All-in-one Marketing Platform
Systeme.io is an all-in-one marketing platform that helps smart entrepreneurs automate and scale their marketing activities. It’s an ideal software for launching an online business, creating a blog, building a mailing list, selling online courses, creating sales funnels, and much more.
Easy to Use
- Has an easy drag-and-drop builder
- Uses user-friendly, intuitive components
- Mobile responsive pages by default
- Great customer support
Key Features
- Similar to ClickFunnels
- Offers lots of features, including email marketing and automation
- Has the capabilities for blogging
- Landing page templates are pre-designed and filtered by industry
- Uses A/B testing
- Offers integrations with Zapier and other major platforms
- Creates sales funnel
- Has capabilities for Up-sell/cross-sell/down-sell to maximize customer conversion rate
- Creation of Pop-up
- Affiliate program maintenance
- Perfect for webinars
Cost
This is one of the most affordable all-in-one marketing platforms ads has three premium plans:
- The starting plan costs $27 and has almost all the features you need to build a site, increase customer value, and create landing pages.
- The other plans cost $47 and $97 respectively
11. ShortStack – Powerful Marketing Tool
ShortStack is a cool but unconventional builder for a landing page. It has some automation features and is used for hosting contests and events. You can create landing pages to host contests using Instagram Contests, Twitter Contests, Facebook Contests, etc.
Easy to Use
- This landing page builder is very easy to use
- It is perfect for user-friendliness
Key Features
- Templates include and are also limited to giveaways, contests, quizzes, and email collection giveaways
- Use to collect user-generated content
- Use to capture automated emails to create a lead
Cost
It cost only $29 per month.
Landing page Builders: Wrap Up
You can also check out the best WordPress page builders. This is the list of best landing page builders to create sales pages to boost up your conversions.